On his Mitsubishi Lancer Evo IX fitted with FEDERAL 595RS-R tires, Elie Ghanem won the 1st Speed Test in the Amateurs Category which took place on April 28, 2013 in Solidere, Beirut.

Proven on the circuit, the 595RS-R is highly acclaimed and much demanded for drifting, sprinting and track-day applications. The sleek design and ultra high performance of the 595RS-R makes it the number one choice for those requiring a motorsport tire but with the assured standards of a street legal tire.

The newly designed products of RAVENOL were launched in the Lebanese market on November 8, 2012 with a great success after grabbing the attention of dealers and end-users.

RAVENOL offers high quality lubricants which meets the requirements and specifications of the automotive industry around the world along with approvals of international OEMs.

The third edition of the FAST & FURIOUS drifting show took place at the Bourj Hammoud Stadium on May 10th, 2012 for four consecutive days. ITBCO participated by exhibiting its products especially FEDERAL Tires at the outdoor arena. This event attracted over 25,000 people and prooved to be a great success.

Under the patronage of the Italian Embassy, ITBCO launched its new product range in the lebanese market "PETRONAS Lubricants" during a seated dinner at the Metropolitan Palace Hotel on Saturday November 26, 2011.

Besides offering the best lubricants and fluids to the world, PETRONAS is an active palyer in motor racing where it is the official partner to the MERCEDES AMG PETRONAS Formula One Team.

During the visit of ATLASBX Team to Lebanon, ITBCO organized a technical seminar for its battery dealers at Le Royal Hotel on Monday October 24, 2011.

The seminar covered many topics starting with a brief introduction of ATLASBX Technology, followed by an in-depth explanation on MF Batteries specifications, detailed maintenance procedure, and finally new products such as START-STOP batteries.

Under the patronage of the Italian Trade Commission – Trade Promotion Section of the Italian Embassy, ITBCO invited its customers to attend the CEMB Garage Equipment Workshop for professionals and specialized workers in the aim of exposing its new products and discussing about its new technology with the Division Director of CEMB S.p.A.

This event was held at the Hazmieh Rotana Hotel on March 26, 2011 and was followed by a cocktail dinner.

The 12th Edition of the Beirut Motor Show took place at BIEL Exhibition Center, Downtown Beirut, for 10 consecutive days.

ITBCO exhibited at the spare parts and accessories section where it displayed its products and received a high number of potentials. Overall this exhibition turned out to be a huge success as it provided ITBCO's team with a great experience and allowed the exposure of its brands to thousands of visitors.

With the collaboration of FEDERAL Corporation and in presence of its Deputy Worlwide Sales Manager, ITBCO organized a dealers meeting at Rotana Hazmieh Hotel on March 9, 2011 followed by a seated dinner.

The meeting covered several topics of which new patterns release, tire technical specifications, and most importantly market requirements in Lebanon.